September 20, 2016
New eco Directive for Permissible e-Mail Marketing

What is new in this edition?

  • A series of recent judgments (e.g. the judgment of the German Federal Court of Justice on automated email responses)
  • The extensive list of countries for which the legal basis of email marketing is explained has been supplemented
  • and further more …

Download here.

June 21, 2016
Legal situation for email marketing in GER, AUT & CHE

Increasingly, the legal experts of the Certified Senders Alliance (CSA) are asked at exhibitions and email marketing events, most recently at the DMX Austria 2016 in Vienna, how the legal conditions differ in Germany, Austria and Switzerland. In principle, without written consent it is not allowed to send advertising emails. Nevertheless, there are some differences which must be followed with regard to the concrete declaration of consent and existing exceptions in the single countries.

We have put together a table for you in which the legal specifics are shown clearly.

June 21, 2016
DKIM setup the easy way

To put it in a nutshell, DomainKeys Identified Mail (DKIM) enables a receiving email server to authenticate the sender of an email. The sending email server digitally signs each sent email. These signatures are cryptographically created with a so-called private key. These digital signatures are placed in the email header, which the end user normally doesn’t see. The receiving email server can, however, validate these signatures via the corresponding public key which needs to be placed in the Domain Name System (DNS), so the receiving email server can fetch it from there.

Read the full document here

June 16, 2016
imatrix corp. joins the CSA

imatrix corp. is, from April 2016, official Technology Partner of the Certified Senders Alliance.
imatrix corp. was founded in 2000 and has since then been providing advanced security products to protect Japanese network environment with a huge variety of scientific approach such as biological genetic technology, latest stochastic technology, deep learning technology, etc. from continuously-emerging threats.

The reason why imatrix corp. joined the CSA:

“Since the internet is connecting the world, a security firm located at East Asia like us have to take care of European-originating legitimate emails as well as spam.
The CSA is the only alliance to organize legitimate mailers in Europe and looks like it has been operated properly, so we decided to take part in the CSA.
After the participation, the performance of our email filter has become more accurate than ever.”

May 13, 2016
Review: CSA Summit 2016 – No performance without trust

The CSA Summit 2016 was a great success. Over 120 attendees from 11 countries, from C-level managers to technical experts and marketing professionals, followed the insightful presentations and lively discussions of our 22 international guest speakers.

But not only that – there were also a lot of informal discussions, extensive networking and new business opportunities for all attendees.

Their feedback speaks for itself…:

  • 100 % recommend the event
  • more than 90 % intend on attending the next CSA Summit in 2017

If you have missed our Summit 2016 or just want to remember it, you can have a look at the video summary of the CSA Summit 2016 and read the detailed report of each session.

If you want to stay informed about CSA, please register to our newsletter.

We looking forward to seeing you next year!

NEWSLETTER

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OUR TEAM
Claudia Schönberger
Office Manager

+49221700048203

info@certified-senders.eu

Rosa Hafezi
Legal Consulting and Certification

Ivo Ivanov
Director CSA

Julia Janßen-Holldiek
Manager Business Development & ISP Relations

Alexandra Koch-Skiba
Complaints Manager

Maike Marx
Marketing & Customer Relations

Qadir Rostamzada
Marketing & Business Development

Peter-Paul Urlaub
Consultant Complaints Office

Alexander Zeh
Engineering Manager

CONTACT
Get in touch with us if you are interested in participating in the Certified Senders Alliance. Find our contact details alongside.

Just let us know if there are any questions left!
You received unwanted emails from a CSA-certified Sender?


Please let us know by submitting the email including full headers to whitelist-complaints@eco.de to help us ensure the quality of the Certified Senders Alliance. We take the measures necessary to clear up the underlying facts, and sanction violations of the regulations of the Certified Senders Alliance.