Microsoft (Outlook.com & Office 365) is now an official Certified Senders Alliance ISP Partner. This means we have gained a further global player as a partner, which will considerably increase the reach of the CSA at the international level.
Terry Zink (Program Manager at Microsoft) also expressed his optimism about the new partnership:
“At Microsoft, it’s important for us to deliver the best experience possible for our users in Outlook.com and Office 365. This involves blocking the email that people don’t want, but also delivering the email that people do want. The CSA is committed to ensuring that its participants follow best sending practices, and that makes it easier for us to make decisions about whether or not to deliver messages. When our users complain, there is accountability; we can go back to the CSA and ask them to follow up on a sender who is transmitting messages that our users are complaining about. All this strengthens email; by requiring authentication and enforcing compliance of the user opt-in, in return it makes it easier for those good senders to deliver, and helps Microsoft lower the cost of maintaining its own reputation lists. This all helps to build trust on the Internet.”
Find out, how Microsoft is using the CSA whitelist, in Terry Zink’s blogpost!